{"id":1402,"date":"2022-06-15T12:12:03","date_gmt":"2022-06-15T16:12:03","guid":{"rendered":"https:\/\/atinaseguros.com\/?p=1402"},"modified":"2022-08-29T15:52:54","modified_gmt":"2022-08-29T19:52:54","slug":"ecosistema-de-la-cultura-de-seguros","status":"publish","type":"post","link":"https:\/\/atinaseguros.com\/en\/ecosistema-de-la-cultura-de-seguros\/","title":{"rendered":"Ecosistema de la cultura de seguros"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Consejo Editorial atina<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la b\u00fasqueda de ser fuentes leg\u00edtimas nuestra organizaci\u00f3n &#8211; <strong>atina<\/strong> &#8211; busca aclarar conceptos fundamentales de la subindustria de seguros, y por su liderazgo y experticia, busca ser un referente para la redefinici\u00f3n de las reglas y din\u00e1micas de avanzada, gracias a la innovaci\u00f3n, uso de nuevas tecnolog\u00edas y respuesta anticipada de las demandas cada vez m\u00e1s exigentes de los consumidores en un entorno lleno de desaf\u00edos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como para todo, y m\u00e1s si uno va a ser consumidor, el conocimiento de los jugadores del mercado, de los productos, los costos y las implicaciones legales cobran gran relevancia.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y es que con raz\u00f3n y desde siempre, no pierde vigencia la frase \u201cque el conocimiento es poder\u201d. Dejando a un lado el debate que la misma fuera atribuida como aforismo a Francis Bacon (1561-1626), con su <em>Scientia potentia est<\/em>, en lat\u00edn, o a Thomas Hobbes (1588-1679) en su versi\u00f3n de 1668 del Leviat\u00e1n, sin duda ambos pensadores en sus formulaciones iban hacia un mismo camino: afirmar que es con la educaci\u00f3n y la acumulaci\u00f3n de conocimientos &#8211; variados o sobre algo espec\u00edfico -, que se halla la verdadera posibilidad del ser humano de ser influyente, de cambiar, de crecer e incluso de tener \u00e9xito.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El \u00e1rea que nos ocupa, la hemos ubicado en un territorio de mayor ponderaci\u00f3n y por eso nos referimos a cultura de seguros, y a\u00fan tomando en cuenta su vital importancia y vinculaci\u00f3n directa en beneficios con las personas, observamos con asombro como para \u00e9sta hay mucho desconocimiento de sus conceptos rectores, y este desconocimiento &#8211; como hemos mencionado &#8211; aparta a las personas de algo que calificamos como imprescindible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y es que definitivamente alrededor de la cultura de seguros, la barrera no es la econ\u00f3mica, sino la falta de conocimiento de lo qu\u00e9 es y de los beneficios que \u00e9sta conlleva. Por ello, si concebimos un momento evolutivo, en el que gracias al despertar del inter\u00e9s en esta cultura, tengamos una sociedad con mayor conocimiento sobre la misma, veremos c\u00f3mo repercutir\u00e1 en grandes beneficios directos para los individuos que son sus miembros. Visionemos esto al menos en el tema tan sensitivo de la salud.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por eso es que en <strong>atina<\/strong> queremos compartir nuestro entendimiento del ecosistema de la cultura de seguros en el que coexisten: 1) las compa\u00f1\u00edas o empresas de seguros &#8211; muchas veces pertenecientes a grupos que poseen instituciones financieras (bancos) -, 2) los prestadores de salud y servicios, 3) los intermediarios y 4) Los clientes y beneficiarios. Un ecosistema con 3 factores principales que se dinamizan en funci\u00f3n de un factor pivotal: el cliente y sus riesgos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ecosistema: roles y din\u00e1mica<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n compartimos nuestra vista del ecosistema y el detalle de los factores, destacando sus roles y din\u00e1micas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"692\" src=\"https:\/\/atinaseguros.com\/wp-content\/uploads\/2022\/08\/blog7atina-1024x692.png\" alt=\"\" class=\"wp-image-1403\" srcset=\"https:\/\/atinaseguros.com\/wp-content\/uploads\/2022\/08\/blog7atina-1024x692.png 1024w, https:\/\/atinaseguros.com\/wp-content\/uploads\/2022\/08\/blog7atina-300x203.png 300w, https:\/\/atinaseguros.com\/wp-content\/uploads\/2022\/08\/blog7atina-768x519.png 768w, https:\/\/atinaseguros.com\/wp-content\/uploads\/2022\/08\/blog7atina-400x269.png 400w, https:\/\/atinaseguros.com\/wp-content\/uploads\/2022\/08\/blog7atina.png 1154w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Empresas de seguros<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son las empresas de Servicios Financieros, espec\u00edficamente de la subindustria de seguros, que asumen los riesgos a trav\u00e9s de contratos de seguros de distintas ramas o categor\u00edas, que se tangibilizan mediante las p\u00f3lizas de seguros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prestadores de salud y servicios<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son las empresas o red de \u00e9stas que prestan los servicios de salud u otros, restituyendo los da\u00f1os cuando los riesgos efectivamente ocurren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Intermediarios<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son las personas o empresas que prestan servicios de intermediaci\u00f3n entre los clientes y las empresas de seguro, para hacer realidad la venta y emisi\u00f3n de las p\u00f3lizas, y canalizar las solicitudes y beneficios incluidos en las p\u00f3lizas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Clientes y beneficiarios<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son los clientes o beneficiarios, aquellos que adquieren en calidad de titulares nuestras soluciones de seguros y seguridad, y a los que servimos con servicios de intermediaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la medida que como intermediarios, seamos referentes y podamos compartir conocimiento sobre la cultura de seguros, nuestra audiencia principal estar\u00e1 m\u00e1s preparada y atenta de la forma correcta de c\u00f3mo deben proceder los otros factores que les sirven.<\/p>","protected":false},"excerpt":{"rendered":"<p>Consejo Editorial atina En la b\u00fasqueda de ser fuentes leg\u00edtimas nuestra organizaci\u00f3n &#8211; atina &#8211; busca aclarar conceptos fundamentales de la subindustria de seguros, y por su liderazgo y experticia,&#8230;<\/p>","protected":false},"author":1,"featured_media":1412,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[10,1],"tags":[],"class_list":["post-1402","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pago-de-polizas-en-venezuela","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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